Branding in the South with Keith Vest of Sunshine Beverages, Live from Dig South

Creating a product is hard. Creating a product in the crowded space of energy drinks is even harder! Keith Vest, President and COO of Sunshine Beverages, joins Eric live at Dig South in Charleston, SC to share how they’ve done just that, what makes their product stand out and why they’ve focused their marketing efforts to “win the South.”