The Claw

Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.

Direct download: 080522-Liger-TheClawJackieChism-full-edited.mp3
Category:general -- posted at: 2:25pm EST

When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.

Direct download: 080522-Liger-TheClawJoeGoldstein-full-edited.mp3
Category:general -- posted at: 10:00am EST