The Claw

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

To connect with Ben, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: LIGER_TheClawBenGuttmann_111223.mp3
Category:general -- posted at: 12:30pm EST

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