In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data.

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In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication. 

Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape. 

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To connect with Patrick, click HERE 

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