In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust.

Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively.

Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo!

To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

 In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion.

Join Eric and Kate as they explore the synergy between sales and marketing, the importance of a unified message, and the challenges of maintaining brand consistency. Kate offers practical advice on identifying target audiences, refining messages, and navigating revenue operations.

To connect with Kate, click here: https://www.linkedin.com/in/katedileo/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg