The Claw (general)

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

To connect with Ben, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: LIGER_TheClawBenGuttmann_111223.mp3
Category:general -- posted at: 12:30pm EST

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_Emma_Donovan_AUDIO.mp3
Category:general -- posted at: 11:04am EST

Most organizations, whether they realize it are not, service organizations.

A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.

In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.

To connect with Patrick, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Patrick_Quattlebaum.mp3
Category:general -- posted at: 10:00am EST

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe.

To connect with Stella Huffman, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: 100622-TheClawStellaHuffman-full-edited.m4a
Category:general -- posted at: 12:30pm EST

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them."

"They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it."

In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster.

To connect with Jeremy, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Jeremy_Miner.mp3
Category:general -- posted at: 12:30pm EST

Earned media, it's a useful thing.

It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."

"It works like a referral in a way."

Useful - but resource-intensive, slow to build, and inherently unpredictable.

This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Michie_Kennedy.mp3
Category:general -- posted at: 12:30pm EST

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: 1696350934121_The_Claw_with_Stephanie_Nivinskus.mp3
Category:general -- posted at: 12:30pm EST

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Zachary_Slingsby.mp3
Category:general -- posted at: 2:01pm EST

Your shareholders now are your employees who share - they are the holder of that story to share."

So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.

Today - we're talking about culture - and how a "happy culture" results in "happy customers."

To connect with Rhea Allen, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Stephanie_Nivinskus.mp3
Category:general -- posted at: 12:30pm EST

My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us."

So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service.

That's right - today, we're talking about podcasting on a podcast.

To connect with Tom Schwab, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Tom_Schwab.mp3
Category:general -- posted at: 1:08pm EST

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses.

To connect with Kyle Painting, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Direct download: The_Claw_with_Kyle_Painting.mp3
Category:general -- posted at: 12:30pm EST

Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance.

To connect with Jon Morris, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Direct download: The_Claw_w_Jon_Morris.mp3
Category:general -- posted at: 3:53pm EST

Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center.

To connect with Zee Jeremic, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Direct download: The_Claw_Zee_Jeremic.mp3
Category:general -- posted at: 12:30pm EST

Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice.

To connect with Ericka Surit click HERE.

To connect with Eric Holtzclaw click HERE.

To subscribe to our YouTube Channel click HERE.

Direct download: The_Claw_Ericka_Saurit.mp3
Category:general -- posted at: 12:30pm EST

Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background.

Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he.

To connect with Evan Johnson, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_Evan_Johnson.mp3
Category:general -- posted at: 12:30pm EST

On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say!

To connect with Jeff click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our YouTube Channel click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE

Direct download: The_Claw_with_Jeff_Bartsch.mp3
Category:general -- posted at: 12:52pm EST

Today, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn.

To connect with Josh Cohen, click HERE

To connect with Eric Holtzclaw, click HERE

To subscribe to our YouTube Channel, click HERE

Direct download: The_Claw_Josh_Coen.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw, we welcome Adam Forrand, CEO and President of Sandy Springs/Perimeter Chamber of Commerce. A chamber is all about being a liaison and advocate to the business community. Adam chats about the advantages of plugging into your local chamber including building connections, and how you choose which chamber is best for you geographically. Listen in on what Adam has to say!

To connect with Adam click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our YouTube Channel click HERE

Direct download: The_Claw_Adam_Forrand.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say!

To connect with Will click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our Youtube Channel click HERE

Direct download: 4.13.23-Will_Adams_V3-part2.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw, we welcome Will Adams, President of Tarkenton. Tarkenton helps companies of all stripes get to market quickly and scale. In part one of this two-part episode, Will chats about adapting to change, navigating as an employee in a large organization, and the reward of being a political animal. Listen in on what Will has to say!

To connect with Will click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our Youtube Channel click HERE

Direct download: 4.13.23-Will_Adams_-_Part_1_V2.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw, we welcome the The 'God Mother of Liger', Beth Miller of Executive Velocity. Executive Velocity specializes in leadership development, executive coaching, and succession planning. Beth chats about how the personalities and beliefs of individuals play into communications, how important development is in leadership roles, and discovering your business DNA. Listen in on what Beth has to say!

To connect with Beth click, https://www.linkedin.com/in/betharmknechtmiller/

To connect with Eric Holtzclaw click, https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel click, https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

Direct download: The_Claw_Beth_Miller.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say!

To connect with Aaron click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our YouTube Channel click HERE

 

Direct download: The_Claw_Aaron_Burnett.mp3
Category:general -- posted at: 12:30pm EST

On this episode of The Claw we welcome Camela Thompson, VP of marketing at Calibermind. Calibermind is a B2B customer data platform. Camela talks about adjusting your marketing to the way buyers are shopping, challenges B2B marketers face when adjusting to new industry standards, and the reality of B2B marketing today. Listen in on what Camela has to say!

To connect with Camela click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our YouTube Channel click HERE

Direct download: The_Claw_Camela_Thompson.mp3
Category:general -- posted at: 12:30pm EST

"Leadership is the thing that creates culture." People running small and medium-sized businesses are the most impactful entities regarding company culture. On today's episode of The Claw, we welcome Jesan Sorrels of Leadership Toolbox. Leadership Toolbox helps managers and supervisors become better leaders. In this podcast, Jesan talks about how to asses and clearly define your company's culture, and advice on what to do if your company is experiencing mergers and acquisitions. Listen in on Jesan's impactful advice!

Direct download: The_Claw_with_Jesan_Sorrells.mp3
Category:general -- posted at: 12:30pm EST

Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.

Direct download: 021623_The_Claw_Jody_Grunden.mp3
Category:general -- posted at: 12:00pm EST

"People's potential for suffering is so grand." On Today's episode of The Claw, we welcome Juliana Marulanda, founder and partner for Scaletime. Scaletime is an organization that helps with consulting, training, and facilitating agency owners to scale. Juliana chats about when business owners should consider scaling, how to adequately do so, and how to attract your dream client. Listen in on what Juliana has to say!

Direct download: 011923_-_TheClawJulianaMarulanda-full-edited.mp3
Category:general -- posted at: 12:30pm EST

On today's episode of The Claw, we welcome Dedren Snead of Subsume. Subsume's mission is to empower storytellers with technology to make sure underrepresented voices are heard through technology. Dedren and Eric chat about how marketing benefits from new technology, how he goes about cients that are interested in virtual reality and how marketing and virtual realites similarities and differeces. Listen in on what Dedren has to say!

Direct download: Dedrean_Podcast.mp3
Category:general -- posted at: 1:47pm EST

On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! 

Direct download: 110322-TheClawKyleTothill-full-edited.mp3
Category:general -- posted at: 12:30pm EST

On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our “In-House Politician” has to share.

Direct download: 091522-TheClawCynthiaHayes-full-edited.mp3
Category:general -- posted at: 12:30pm EST

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.

Direct download: 100622-TheClawStellaHuffman-full-edited.mp3
Category:general -- posted at: 1:09pm EST

WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry.

Listen in, on how Sandra explains how the devil lives in the details!

#marketing #podcast #design

Direct download: Eric_Sandra.mp3
Category:general -- posted at: 1:09pm EST

There’s no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.

Direct download: 091522-TheClawChrisLafay_-full-edited.mp3
Category:general -- posted at: 2:18pm EST

Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.

Direct download: 080522-Liger-TheClawJackieChism-full-edited.mp3
Category:general -- posted at: 2:25pm EST

When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.

Direct download: 080522-Liger-TheClawJoeGoldstein-full-edited.mp3
Category:general -- posted at: 10:00am EST

Communication is the foundation of all relationships. We’re happy to have Liger’s managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.

Direct download: 060322-TheClawCynthiaHayes-full-edited.mp3
Category:general -- posted at: 9:36am EST

Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.

Direct download: 060322-TheClawJackieChism-full-edited.mp3
Category:general -- posted at: 5:06pm EST

Why is it important to have social media in today’s climate? Today we’re welcoming new Liger Brejhe’ on The Claw to talk about why refusing to be present on social media can hurt your business.

Direct download: 060322-TheClawBrejheHalls-full-edited.mp3
Category:general -- posted at: 3:34pm EST

What two questions do you need to ask in your marketing interviews to find the people who will take your marketing to the next level? Today on The Claw, Eric is joined by Fletcher Wimbush, CEO of the Hire Talent to discuss all things hiring and how marketing impacts your hiring.

Direct download: 042922_-_TheClawFletcherWimbush-full-edited.mp3
Category:general -- posted at: 2:36pm EST

LinkedIn is a powerful tool that everyone, especially business leaders, need to be utilizing. But what should you be posting on LinkedIn and what needs to be in your profile? Today on the show Liger's Social Media Manager, Stella Huffman is back to discuss all things LinkedIn!

Direct download: 041322-TheClawStellaHuffman-full-edited.mp3
Category:general -- posted at: 2:49pm EST

How do you stay ahead of the digital transformation? How does it affect your company and your company's marketing? And how does Salesforce fit into it all? Today on The Claw, Bryan da Frota, COO of ListEngage, joins Eric to discuss all things digital and how to get the most out of your Salesforce investment.
Direct download: 041222-TheClawBryanDaFrota-full-edited.mp3
Category:general -- posted at: 12:00pm EST

Hiring for sales within your organization is one of the most difficult and important things leaders have to do. Today on the show Eric is joined by Business Leader, Sales and Leadership Expert, Executive Advisor, Speaker & Strategist, Jane Gentry to discuss building trust in your company's leadership and how to hire and retain top sales talent.

Direct download: 041222-TheClawJaneGentry-full-edited.mp3
Category:general -- posted at: 3:45pm EST

It can be a challenge to keep up with your audience's changing behaviors, but it is certainly not impossible!  Today on the The Claw Eric is joined by Liger's Director of Client Success, Vanessa Martinez to discuss how you can better understand where your target market is and what they need.

Direct download: 020422-TheClawVanessaMartinez-full-edited.mp3
Category:general -- posted at: 9:41pm EST

Are your sales and marketing teams working together to help you achieve your business goals?  Today on The Claw, Eric sits down with Todd Callen, VP of Sales at Acsellerate Sales Advisors to discuss the functions of each department and how they can compliment each other.

Direct download: 022822-TheClawToddCallen-full-edited.mp3
Category:general -- posted at: 12:14pm EST

The season of love is upon us, but is your brand sharing the love online? Liger’s Social Media Manager and holiday fanatic, Stella Huffman is in the studio with tips for how your brand can engage with customers and receive the love you deserve.

Direct download: 012822-TheClawStellaHuffman-full-edited.mp3
Category:general -- posted at: 11:43am EST

This week on The Claw Podcast, Eric is joined by Jencap’s Kathryn Smith. As the Managing Director of Marketing, Kathryn has overseen more than 12 mergers, acquisitions, and rebrands in 2021. After rising to the 4th largest insurance wholesaler in the country in less than 6 years of existence, Jencap is a brand with a story to tell. Listen in as Kathryn discusses what it takes to unify a large group of specialized businesses all under one brand umbrella.

Direct download: 121521-LigerKathryn-full-edited.mp3
Category:general -- posted at: 12:00pm EST

One of the most important aspects of business is understanding who you are trying to reach. When trying to reach your audience, whether through advertising, campaigns, or surveys, it’s important to consider their perspectives and experiences. On this week’s episode, UX Researcher & Liger, Jojo Bowling is here to discuss what information you may be missing about your customers. From bias to focus groups to question types, JoJo and Eric cover all of the hot-button topics.Listen in to learn how you can understand and reach your audience.

Direct download: 102521-jojo-fulledited-audio.mp3
Category:general -- posted at: 12:30pm EST

Aside from the day to day decisions that come with running a business, business owners must also think about the strategic planning that impacts the long term success of the company. One consideration they often overlook is succession planning.As a CEO, director, or manager, you should be replaceable in your organization. This week on The Claw Podcast Beth Miller of Executive Velocity joins Eric to discuss how your organization can plan for the future.Listen in for tips on how to foster development for your senior leaders to expand their roles and success.

Direct download: 111021-beth-fulledited-audio.mp3
Category:general -- posted at: 6:00am EST

The holidays provide so many opportunities for your company to engage with your customers in a unique way. This week on The Claw Podcast, Liger's resident social media expert Stella Huffman is back in the studio to give you your holiday guide to social media so you can make your brand shine this season.Want to know how to finish 2021 strong and create momentum for the new year? Listen to Stella’s full interview here.

Direct download: 110521-stella-fulledited-audio.mp3
Category:general -- posted at: 10:01am EST

Are you struggling to attract quality talent like many other companies in 2021? It's certainly an employee's market but that doesn't mean you need to get a ping pong table and have beer on tap to attract your desired candidates.  This week the OG of Opportunity Courtney Psinas joins The Claw Podcast to tell you how to actually attract your next new hire.  Listen in for Courtney's tip on what NOT to do when you are hiring.

Direct download: 092921-EricHoltzclawCourtneyPsinas-Full-Edited.mp3
Category:general -- posted at: 12:21pm EST

On our final Halloween edition of The Claw, Eric is joined by Liger's Video Production Manager, Ingrid Schmidt to discuss all of the deadly video mistakes that will kill your career and how to avoid them. #video #marketing #LigerPartners

Direct download: 102221-ingrid-fulledited-audio.mp3
Category:general -- posted at: 8:44am EST

Pursuing new leads is essential, but are you putting in the effort to retain your loyal customers?  Today on The Claw, Eric sits down with Liger's own Director of Client Success, Cynthia Hayes to discuss why retention and acquisition should both be apart of your marketing strategy.

Direct download: 101921-TheClawCynthia-full-edited.mp3
Category:general -- posted at: 6:00am EST

Is your copy so spooky it's scaring away potential customers? Today on The Claw, Eric is joined by Liger's Director of Content, Jackie Chism, to discuss how to draw people in with your words.

Direct download: 101121-EricHoltzclawJackieChism-Full-Edited.mp3
Category:general -- posted at: 6:00am EST

Join Eric for this spooky Halloween episode of The Claw!  Today he's sitting down with fellow Ligers, Stella Huffman and Maddie Hayes to discuss the do's and don'ts of social media.

Direct download: 092021-EricHoltzclawStellaHuffmanMaddieHayes-Full-Edited.mp3
Category:general -- posted at: 6:00am EST

On this episode of The Claw, Eric is LIVE at DIG SOUTH talking to Ernest Eich of Shandoka Electric Motorcycles.

Direct download: 08012021_DigSouth_CLAW_Ike.mp3
Category:general -- posted at: 12:00pm EST

Today on The Claw, Eric is joined by Justin Newell. Justin is the COO of AI workforce management solution, Inform Software. On this episode, Justin discusses the digital shift in supply chain management, return on optimization (ROO), and why and how to incorporate your Marketing in decisions beyond sales and marketing. Listen in to learn about the AI projects Justin is working on with Delta and other logistic companies.

Direct download: 090721-TheClawJustin-Full-Edited.mp3
Category:general -- posted at: 12:00pm EST

How can advertisers move their buyers along the customer journey? Andrew Fischer of Choozle joins Eric on the podcast to discuss display advertising and how to optimize it in your marketing.

Direct download: 060121-TheClaw-AndrewFischer-Full-Edited.mp3
Category:general -- posted at: 7:39pm EST

Today on The Claw Podcast Eric is joined by Quinetha Frasier. Quinetha is a promoter, connector, and the Founder of of Southern Equity Collective. On this episode she talks about diversity equity and inclusion as it relates to your business and how to embed these concepts into your marketing.Listen in to learn what the most dangerous type of leader is.

Direct download: 060421-TheClaw-Q-Full-Edited.mp3
Category:general -- posted at: 12:00pm EST

When you look ahead to the future, do you know what the strongest indicator of where we are headed as a culture is? It's not academia or Wall Street. It's not politics. Research has actually found politics is the LAST indicator. Turns out arts and entertainment is what leads and creates our culture. This week on The Claw Podcast, Bryan Coley, Chief Creative Officer of Reel Experiences, joins Eric to talk about how you can use Netflix to strategize your next move as business leaders and as as marketers.

Direct download: TheClaw_042821_EditedShow.mp3
Category:general -- posted at: 12:00pm EST

On this episode of The Claw, Eric is joined by Crispin Cruz. Crispin is a seasoned sales expert and the founder and CEO of Sales Arbiter.Sales and marketing are often listed together but really are not the same. Crispin joins the podcast today to talk about aligning your sales and marketing teams and the 7 parts of the sales process. Tune in and find out where you can support and augment your sales team.

Direct download: 042121-TheClaw-Crispin-Full-Edited-V2.mp3
Category:general -- posted at: 12:00pm EST

The office is coming back but will it ever be the same again? Today on The Claw, Chris Bisceglie, VP of Marketing at Atlanta Office Interiors, joins Eric to discuss upcoming office trends, why your office reflects your brand and impacts your bottom line, and how to create a space that tells your story. Listen in to hear how the Liger Lair was designed and then register for our Open House to come see the space in person: https://1l.ink/2T42LG8.

Direct download: 041221-TheClawChris-Full-Edited.mp3
Category:general -- posted at: 12:00pm EST

A few weeks ago Fela Smith joined The Claw to teach us that the biggest marketing mistake executives make when it comes to creating marketing messages is talking to the wrong audience. This week on The Claw, Jackie Chism, Lead Writer of Liger Partners joins Eric to teach you how to use persona data and research to write messages that convert. Listen in for one simple tip to transform the effectiveness of your copy.

Direct download: 040621-TheClawJackie-Edited-Full.mp3
Category:general -- posted at: 12:00pm EST

Direct download: 0033021-TheClawDakota-Full-Edited.mp3
Category:general -- posted at: 12:00pm EST

Are you  spending your marketing budget in the most effective and efficient way?  Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy.  Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.

Direct download: 031621-TheClawFela-full-edited.mp3
Category:general -- posted at: 12:00pm EST

Content marketing is an essential part of your strategy.  Tune in to this episode of The Claw to find out more!

Direct download: The_Claw_Whitney_1.mp3
Category:general -- posted at: 1:07pm EST

Local business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors. 

Direct download: 030321-TheClaw_Courtney-FINAL.mp3
Category:general -- posted at: 12:30pm EST

On this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.

Direct download: The_Claw_with__Lavonya_Jones.mp3
Category:general -- posted at: 12:00pm EST

Today on The Claw, Eric is joined by Craig Slike, Director of Creative Services at Liger, to discuss the ROI of creativity. Today's discussion centers around how executives can navigate creative strategy for their companies when they may not have a creative bone in their body. Tune in to learn his tips and secrets to a successful campaign.
 
Direct download: 021521-TheClaw-Craig-Edited-Full.mp3
Category:general -- posted at: 12:36pm EST

Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.

Direct download: TheClaw_ManagingClientExpectations_EditedShow.mp3
Category:general -- posted at: 12:30pm EST

Direct download: CannedHeat_121819_EditedShow.mp3
Category:general -- posted at: 12:19pm EST

Direct download: CannedHeat_AlVilar-FullShow.mp3
Category:general -- posted at: 4:50pm EST

"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.

Direct download: CannedHeat_Ashley_Full_Show.mp3
Category:general -- posted at: 12:00pm EST

Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.

Direct download: CannedHeat_1018.mp3
Category:general -- posted at: 12:41pm EST

Direct download: CannedHeat_100919_EditedShow_1.mp3
Category:general -- posted at: 9:17am EST

The right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives.

Direct download: Whitney_and_Marc_Full_Show.mp3
Category:general -- posted at: 12:43pm EST

On this episode of the #CannedHeat Podcast, Founder & CEO of DeVil-Tech, Edward DeVilliers, joins Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw to talk about working with the government as a small business. #UnleashTheBeast


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_052019_EditedShow_1.mp3
Category:general -- posted at: 9:43pm EST

Everyone is always told "You need to be on social media," but no one knows what they are supposed to do with it once they're on it. It turns out it's actually much simpler to create quality content than you might think. Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza are back on this episode of Canned Heat to discuss creating content and being strategic with it.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_050619_EditedShow.mp3
Category:general -- posted at: 9:20pm EST

Nadine Mullings, Liger Partners Project Manager, joins Doji Master (aka Chief Strategist) Eric Holtzclaw again to discuss operations: creating a plan and executing it.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_042919_EditedShow_1.mp3
Category:general -- posted at: 9:12pm EST

On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza sit down and discuss how to move fast when you're big. #UnleashTheBeast


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_042219_EditedShow.mp3
Category:general -- posted at: 7:55pm EST

On this episode of Canned Heat, Nadine Mullings, Project Manager with Liger Partners, joins Doji Master (aka Chief Strategist) Eric Holtzclaw, to discuss email marketing and how it's very much alive. #UnleashTheBeast


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_041519_EditedShow.mp3
Category:general -- posted at: 7:38pm EST

Joining in on the fun, Cynthia Hayes, Public Relations Project Manager for Liger Partners, demonstrates her mad skills in earned media and public relations in her conversation with Doji Master (aka Chief Strategist) Eric Holtzclaw. #UnleashTheBeast


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_040819_EditedShow.mp3.mp3
Category:general -- posted at: 7:15pm EST

"All business is local in some aspect." - David Ciancio

On this episode of Canned Heat, Eric V. Holtzclaw sits down with SEO Wizard David "Rev" Ciancio as he shares his location based marketing and search engine optimization magic tips. #UnleashTheBeast

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_040119_EditedShow.mp3
Category:general -- posted at: 6:52pm EST

Be a Task Master, Not a Task Asker. - Eric V. Holtzclaw

Co-Founder of LigerPartners and Nunchuck Master Whitney Mendoza joins me on the #CannedHeat Podcast to talk with me about building your team and having strong operations.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_032519_EditedShow.mp3
Category:general -- posted at: 6:24pm EST

Transformers: Catering to the Buyer Experience

The journey from awareness to purchase is changing. Customers want to experience your product for themselves on their own schedule, not just read about it on your website. Chief Revenue Officer of The Crucible Group Mike Ladd joins this edition of Canned Heat to share how Omedym makes it happen for their clients through video and understanding buyer intent.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_031819_EditedShow_1.mp3
Category:general -- posted at: 5:36pm EST

Insta Heat: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza dish on how hashtags, ads and social media exposure drum up more cheese for your quesadilla.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_030419_EditedShow.mp3
Category:general -- posted at: 5:20pm EST

Marketing and sales; separate parts working hand-in-hand. So how do you know when to hire a salesperson?

How do you track real ROI (not just vanity link clicks and calls)? Mike Ladd, Owner of The Crucible Group joins Liger Partners Dojo Master and Chief Strategist, Eric V. Holtzclaw to share his insights on this edition of the Canned Heat Podcast.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_022519_EditedShow.mp3
Category:general -- posted at: 4:58pm EST

Marcus Lemonis vs Gary Vaynerchuk: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza talk marketing influencers on tonight's podcast, diving into what makes them successful, how they approach marketing, business and more on the Canned Heat Podcast.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_021119_EditedShow.mp3
Category:general -- posted at: 2:46pm EST

On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss how brands inspire us, how they utilize and strategize every single piece of content to get our attention. #UnleashTheBeast


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_020419_Edited_Show.mp3
Category:general -- posted at: 2:01pm EST

On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza walk you through each step of a rebrand. We know a thing or two, because we've seen a thing or two!

 

Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_012819_EditedShow.mp3
Category:general -- posted at: 1:44pm EST

Are you ready to #UnleashTheBeast? On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss when it's time to rebrand and all the various steps it requires.


Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Direct download: CannedHeat_012119_Edited_Show.mp3
Category:general -- posted at: 1:28pm EST

In today's world, we have services like Amazon that deliver food, clothes and other items direct to our doorstep. For Certified Nurse Midwife Carson Ragan, she asks, "why can't getting quality healthcare be the same way?" Thus, she started 2me Healthcare! On this edition of the #BYBB Podcast, she shares about their first branch of services under OB2me, providing concierge prenatal care to women in their home or office. Listen in to hear how Carson is on the move to disrupt the healthcare market!   
Direct download: EVH.11.19.18.Edited_Show_audio.mp3
Category:general -- posted at: 9:00pm EST

Marketing is more than a tweet or a website! On this BYBB Podcast, Lucy Kairalla, CEO and Marketing Strategist of Plain Language Marketing dives deep into the many facets of marketing including metrics tracking, sales and her top automation platform picks.

Direct download: EVH.11.12.18.Edited_Show_audio.mp3
Category:general -- posted at: 9:00pm EST

Steve Preda is Owner of EntrepCoach and a licensed implementer of the Entrepreneurial Operating System. On this edition of the BYBB Podcast, he shares insights for becoming a better leader and scaling a business utilizing the EOS Process.
Direct download: EVH.11.05.18.Edited_Show_audio.mp3
Category:general -- posted at: 9:00pm EST

"If we're gonna change the world, we need the chance to be heard and be known." Kim Carpenter, Founder of World Changing Women and Host of Stronger Together: A World Changing Women Event joins the BYBB Show to share how to build a powerful and purposeful business while growing and maintaining connection with your tribe. 

Direct download: EVH.10.29.18.Edited_Show_audio.mp3
Category:general -- posted at: 8:37pm EST

Kristin Andree, Strategist and Founder of Andree Consulting Group joins me on this edition of the #BYBB Podcast to share insights for strategizing your own business success. We talk about how not every deal is a good deal, magnify vs rectify entrepreneurship, how to discover your strengths, finding the right advisor and more.  

Direct download: EVH.10.22.18.Edited_Show_audio.mp3
Category:general -- posted at: 9:00pm EST

Not all translation services are created equal! TrueLanguage CEO Uli Dendy joins the podcast to share why you need to trust your professional documents and projects to certified translators. Maintaining the culture and accurate translations can spell success for growing your business abroad. 
Direct download: EVH.10.15.18.Edited_Show_audio.mp3
Category:general -- posted at: 8:59pm EST

The age of the "silent" founder is over. Consumers want to know the "who" behind the brand. Deb Beroset, Moxie Creative and Consulting CEO and Influence Stylist, joins me on the podcast to share how "hidden gems" can become trusted, influential authorities and gain more visibility.

Direct download: EVH.10.08.18.Edited_audio.mp3
Category:general -- posted at: 8:01pm EST

From tech to food to consumer products, The Honeypot Company COO John Davidson joins me to discuss strategic selling tips and impact of the gigeconomy on marketing.

Direct download: EVH.10.01.18.Edited_Show_audio.mp3
Category:general -- posted at: 12:10am EST

Sean Flood created a way for people to get to where they needed to be, without having to purchase a car. He started Gotcha as a way to help improve people’s lives and help with all their mobility problems in a sustainable way. In this edition of the BYBB Podcast, he shares how he disrupted the market and successfully grew his business.

Direct download: EVH.09.24.18.Edited_Show_audio.mp3
Category:general -- posted at: 8:30pm EST

Katie Mallett had worked both in the corporate world and nonprofit sector, but each job only left her feeling unfulfilled... like something was missing. In 2018, she founded Make + Do, a community platform designed to connect others around a common activity. In this episode, she shares how she took those steps to build her own business.  

Direct download: EVH.09.17.18.Edited_Show_audio.mp3
Category:general -- posted at: 10:52pm EST

“The most successful company will be the one that invests in others.” Frank Cottle, Founder and CEO of the Alliance Group of Companies joins the podcast to talk customer relations, the gig economy and traits of successful entrepreneurs.

Direct download: EVH.09.10.18.Edited_Show_audio.mp3
Category:general -- posted at: 10:18pm EST