Transformers: Catering to the Buyer Experience

The journey from awareness to purchase is changing. Customers want to experience your product for themselves on their own schedule, not just read about it on your website. Chief Revenue Officer of The Crucible Group Mike Ladd joins this edition of Canned Heat to share how Omedym makes it happen for their clients through video and understanding buyer intent.

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Insta Heat: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza dish on how hashtags, ads and social media exposure drum up more cheese for your quesadilla.

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Marketing and sales; separate parts working hand-in-hand. So how do you know when to hire a salesperson?

How do you track real ROI (not just vanity link clicks and calls)? Mike Ladd, Owner of The Crucible Group joins Liger Partners Dojo Master and Chief Strategist, Eric V. Holtzclaw to share his insights on this edition of the Canned Heat Podcast.

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Marcus Lemonis vs Gary Vaynerchuk: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza talk marketing influencers on tonight's podcast, diving into what makes them successful, how they approach marketing, business and more on the Canned Heat Podcast.

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss how brands inspire us, how they utilize and strategize every single piece of content to get our attention. #UnleashTheBeast

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza walk you through each step of a rebrand. We know a thing or two, because we've seen a thing or two!

Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

Are you ready to #UnleashTheBeast? On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss when it's time to rebrand and all the various steps it requires.

Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com

Marketing is more than a tweet or a website! On this BYBB Podcast, Lucy Kairalla, CEO and Marketing Strategist of Plain Language Marketing dives deep into the many facets of marketing including metrics tracking, sales and her top automation platform picks.

Kristin Andree, Strategist and Founder of Andree Consulting Group joins me on this edition of the #BYBB Podcast to share insights for strategizing your own business success. We talk about how not every deal is a good deal, magnify vs rectify entrepreneurship, how to discover your strengths, finding the right advisor and more.  

The age of the "silent" founder is over. Consumers want to know the "who" behind the brand. Deb Beroset, Moxie Creative and Consulting CEO and Influence Stylist, joins me on the podcast to share how "hidden gems" can become trusted, influential authorities and gain more visibility.

From tech to food to consumer products, The Honeypot Company COO John Davidson joins me to discuss strategic selling tips and impact of the gigeconomy on marketing.

Sean Flood created a way for people to get to where they needed to be, without having to purchase a car. He started Gotcha as a way to help improve people’s lives and help with all their mobility problems in a sustainable way. In this edition of the BYBB Podcast, he shares how he disrupted the market and successfully grew his business.

Katie Mallett had worked both in the corporate world and nonprofit sector, but each job only left her feeling unfulfilled... like something was missing. In 2018, she founded Make + Do, a community platform designed to connect others around a common activity. In this episode, she shares how she took those steps to build her own business.  

“The most successful company will be the one that invests in others.” Frank Cottle, Founder and CEO of the Alliance Group of Companies joins the podcast to talk customer relations, the gig economy and traits of successful entrepreneurs.

Author and serial entrepreneur, Darrah Brustein returns to share about her upcoming virtual summit featuring 45 speakers (including Deepak Chopra, Kat Cole and Jen Sincero) and 20 hours of content. We discuss what inspired this event along with tips for work/life balance and following your own rules as an entrepreneur.

"Practice makes perfect and the first thing to practice is your pitch.” Wise words from guest, Lori Manns, Speaker, Author and Business Strategist who believes if you understand the ins and outs of your product/service, the only question you’ll hear is, “Where do I sign?”. On this episode, she shares her top tips for building brand awareness and increasing your bottom line.

As entrepreneurs, we like to do everything our way but that can cause some hangups when it comes to scaling your business. In this podcast, Kelly Azevedo, Founder of She’s Got Systems shares how to determine where you need to implement systems and first steps to getting more organized.

The relationship between sales and marketing can get confusing. Call for Content Chief Interviewer and Strategist, Michael Greenberg joins the podcast to explain four key areas where B2B’s make mistakes when it comes to content marketing. We discuss helpful tips for your website, creating content, email marketing, increasing conversions and more.

CBD is projected to be a billion dollar business. Therapeutic Treats is already building a brand for themselves in the space! On this edition of the podcast, co-founder Sam Uddin shares the challenges of being both in the CBD and food industries, planning to scale (without failing!) and creating awareness around a product many still consider controversial.

We’re taking it back to basics on this edition of the #BYBB Podcast! Do you need a business partner? What’s an Operating Agreement? How do you win your first customers? We’re covering it all.

As fabulous as the 80s hair band was, I’m talking with Matt Brill and Ryan Claterbaugh, Co-Founders of Mr. Mister Mosquito Control on this edition of the #BYBB Show! With a clear brand and abounding five-star reviews, Matt and Ryan share tips for getting a new business off the ground and establishing a strong customer base.

From phone interviews to who makes the hiring decision, crafting an effective sales team is a challenge for most businesses. But it doesn’t stop there. The development process continues long after each selection is made. Here on the BYBB Podcast, Jane Gentry, Principal at Jane Gentry and Company, shares insights on what to look for and how to manage the best sales team.

Speaker, Consultant and Author, Wendy Ellin credits much of her success to tried and true systems. In this podcast, Wendy walks us through some of the modules in her book and details steps we can take to declutter our e-clutter and be more productive.

TrackMaven CEO, Allen Gannet believes marketing is both an art and a science. On this podcast, he joins me to discuss where the two points meet in his new book, THE CREATIVE CURVE. We dive into startup advice, big data, recruiting and the benefits of healthy conflict.

Disrupt or be disrupted! John Buzzell, President of You Are Here joins me on this edition of the BYBB podcast with insights on how the changing world of tech can help your business grow and save you money! Take a “test drive” with AR/VR and listen in as John shares insights.

Live from DIG SOUTH in Charleston, SC, I talk with RadTab Co-Founder and CMO, Nathan Adamson about the hardest part of your bar experience: closing the tab! Nathan shares their early startup struggles from getting into POS systems and gaining bar owner trust to tragically losing one of their co-founders.

The Rule of 3 is essential when it comes to successfully growing and scaling your business. But how do you go about creating those processes in an effective way your entire team will follow? I talk with Brillar Media Co-Founder and Social Media Strategist, Whitney Mendoza as she shares lessons learned during their time of explosive growth.

From Amazon to Freelance. Freee Up CMO, Connor Gillivan joins the podcast to talk bootstrapping a business in the crowded market of freelance servicing. How does Freee Up stand out from the rest and best manage client/freelancer relationships? Listen in as Connor shares insights!

“We remove insurance from outpatient healthcare.” Will Hall, CEO of HIPnation joins the podcast to share how this startup is changing the healthcare industry. Take a listen to hear why this impacts physicians, individuals and your small business!

When is it time for a pivot? How do you know? This week, we’re getting an update on VPN.com from CEO, Michael Gargiulo. He shares why they purchased the domain (one of the largest domain transactions of 2017), current trends and how they plan to dominate the VPN market.

It takes courage to build a business; it takes courage to stand up for what you believe in. And, it takes courage to shift everything you’ve learned and enter into a new market. Courageous and Sock Problems Founder, Ryan Berman has done it all and he shares how on this edition of the BYBB Show! We talk B2B vs B2C, designing products, following dreams and more.

After she and her husband sold their previous company, Melissa Music decided it was time to open her dream bookshop (The Story Shop!). And while she understood the business side of things, Melissa had to learn the operational processes of running a bookstore. In this episode of the podcast, Melissa shares HER story, how she turns books into real life experiences for children and how she attracts visitors from all over the US.

According to Business Ventures Corp/Profitability Revolution Paradigm, Founder and CEO Ruth King, business owners are just too trusting. After helping her clients through countless horror stories of lost money, she authored THE UGLY TRUTH ABOUT CASH. On this edition of the #BYBB podcast, we’re discussing this ugly truth and how you as an owner can protect your profits!

Believe it or not, being an entrepreneur wasn’t always the coolest! Even today, the road can be lonely; good team members can be hard to find and investments can be hard to get. On this edition of the podcast, I’m talking with entrepreneur and investor, Cade Joiner as he shares insights and quotes, inspiring you to keep forging ahead!

While she didn’t previously have a background in design or product development, Allison Santini does have a marketing background which she put to good use for launching MyPhonePouch! The rest? She did herself (built her own prototype) or she found and connected with the right partners (all pouches are manufactured locally in Atlanta). On this episode of the podcast, Allison shares how she did it and what’s planned for the future!

He’s started and exited 5 companies. Now, Edward Sullivan is Founder and CEO of Trust Exchange. In this episode of the podcast, we focus on product development, or as Edward calls it, customer development. After all, it’s the customer who will purchase and utilize your product! Edward shares how to keep checks and balances to make sure you’re building a product they will enjoy using.

Nick Jordan doesn’t have a background in tech, but he does know how to talk value. In this edition of the BYBB podcast, Nick shares how he got into the tech space and became CEO of Smashing Boxes, a design and technology firm. We also talk growth strategies, client relationships and doing business in the South!

For entrepreneur, Sam Staley, solving problems is just something he loves to do! Sam saw a need to digitize auctions for organizations looking to raise money and Bidr was born. In this podcast from The Harbor Entrepreneur Center in Charleston, South Carolina, Sam shares his story along with some insight for budding startups.

Venues are looking for talent and musicians are searching for places to play, but connecting the two isn’t easy! CMO, Will Bragunier joins me at The Harbor Entrepreneur Center in Charleston, South Carolina to share about their startup, JYVE, the challenges of growing a business and taking over a market.

“If you are a city government and care about being accessible to everyone, apps aren't going to cut it for you.” Bratton Riley, Co-Founder and CEO of Citibot joins me at The Harbor Entrepreneur Center in Charleston, South Carolina to share how their system better connects citizens to their local government via text message and social media messenger apps!  

Deciphering ratings can be hard to do and still leaves you with so many options! Co-Founder and CEO, Andy Seavers joins me in Charleston, South Carolina at The Harbor Entrepreneur Center to share how their app, TASTE, curates a list of unbiased, local favorites. Restaurant reviews, social media and AI all come into play for this tech startup of The South!

Some are afraid of failure, others are afraid of success. In this episode, I’m joined by Whitney Mendoza and Natalie Fitzgibbons of Brillar Media. We discuss four telltale signs you are sabotaging your own success and what to do before it impacts you and your business.

Success, goodness… both have different definitions for different entrepreneurs. But Choose Goodness Founder, Tommy Breedlove says we can be happy and make money at the same time. On this week’s podcast, Tommy has tips for the stressed out business owner and shares his inspiring story to gear us up for dominating the new year!

Got a team member who’s crushing their goals and want to promote them to team leader? Such a move takes more than reaching goals… it takes preparation and the right mindset! Amy Balog, Founder and Principal of ConnextionPoint joins me on the podcast to walk us through the difference of managing people vs leading them.

The road of entrepreneurship can be quite lonely. But Stefanie Diaz, Founder of WOE (Women Only Entrepreneurs) understands the importance of support along the journey and built a community surrounding other female founders along the same path. In this podcast, I talk with Stefanie about her new, events-based venture, geared towards encouraging women and helping them to find and embrace new opportunities!

Setting up an online shopping cart and attracting customers is more than link embeds. Flugel Consulting’s Gray Anderson joins me for the podcast in Charleston and covers some mistakes you could be making in your own e-commerce business. Along the way, we also talk about how Gray and business partner, Taylor took Flugel from side hustle to full time firm.

In the third edition of our #BYBB in Charleston series, PowerHouse Tech Founder and CEO, Carolyn Finch joins Eric to discuss the diversity issue currently experienced in the tech space. Carolyn details a new type of pipeline, bringing in individuals from different backgrounds and experiences to create “rockstar developers” and lasting tech talent for local companies and how businesses can cultivate a culture of diversity in their own offices.

Charleston. Atlanta. Nashville. These cities of the South are certainly no “Silicon Valley 2.0” nor should they aspire to be. Each location, both North and South, offers different benefits depending on the startup. But one question Harbor Entrepreneur Center Founder, John Osborne says all startups need to answer is: Does the market care as much about your product or service as you do? During this live show from Charleston, South Carolina, Eric and John discuss the benefits of life in the South and what startups need to do to attract investors. 

Team and focus. Micah Laughlin, CEO of CanvasIT knows how important these two key elements are to growth and success in business. On this episode of BYBB, Micah shares how knowing when to pivot, when to say ‘no’ and an emphasis on work/life balance for employees helps make them a top-notch outsourced IT firm. 

We live in an on-demand world. When it comes to searching for a new home, the real estate industry can seem far behind. Broker, Mike Jackson realized a gap from interest to answer and decided to enhance the connection between buyer and agent, connecting the two via instant chat. In this episode, Mike explains the how and why behind HomeChatr. 

Name, manufacturing, research. All these steps and more often comprise a new product launch. Julie Stein, CEO and Founder of DermaHealth Science joins Eric on the podcast to share her journey of pivoting careers, following her passion, and the trail and error process of creating the right formula. 

“The biggest misconception about entrepreneurship is that it’s going to be easy.” Allyson Scrutchens, Founder and President at FORWARD Planning joins Eric on the podcast to talk entrepreneurship, particularly the discipline and follow through side and reminds us that, without execution there is no business. 

$16 billion dollars worth of credit card points go unredeemed each year. But, what if you could use those points for good? That’s the question Charity Charge Founder and CEO, Stephen Garten answered! In this episode, Stephen shares how the credit card works - allowing users to give back to nonprofits of their choice - how the philanthropic industry is changing, and a few tips on marketing! 

For starters, “investing” on the West Coast is different than on the East Coast. Angles look for different things; startups have different numbers to prove. But all go through the due diligence process. In this episode of #BYBB, Berry Etra, President of Keiretsu Forum in Atlanta explains this process and provides tips for entrepreneurs seeking to standout and make it to the next round! 

Knowing your customer, collecting data and providing them with a pleasant user experience are all key to growing a business. Helpfully Founder and CEO, Zach Pousman joins Eric to share how his company addresses these “business problems through design lens.” 

Find yourself hitting the snooze button? That's how excited Dennis Eidson was about his job in corporate America before becoming an Honest1 Auto Care franchisee. In this episode, Dennis talks franchising, building a great team and how great customer service can help build up a business reputation quicker than Google reviews! 

Rebel Fit Wellness founder, Staci Ann Karim pushed herself to the point of needing to shut down her previous business. But she didn’t want other entrepreneurs to face the same fate! In this episode, she shares health tips for on-the-go business owners - because you can’t grow your business if you’re miserable and burned out. 

Talk with WeMontage Founder and CEO, James Oliver, and he’ll quickly tell you his most important title: “Co-Founder of the World’s Cutest Twins.” In this episode, James shares tips for juggling the entrepreneur life of developing software, raising capital and participating in an accelerator with that of being a parent. Bonus: James also shares three tips for getting earned media! 

In this episode, Eric checks in with Skuid Founder and CEO, Ken McElrath live at the 3686 conference in Nashville, TN! Ken shares about the challenges and successes of opening new office space around the world, hiring additional employees and recreating all processes along the way to match. 

How do you reach more customers? Provide what they need! Q4Launch Founder and CEO, Matt Bare joins Eric to share how specializing in a certain industry can set your company apart from the rest and how listening to your customers - both the said and unsaid - can help both parties grow.

They say getting started is the hardest part and creating a marketing budget is no different. How much should you spend? And where should you spend it? Josh Bernstein, a leading independent digital media consultant and founder of Josh Bernstein Media joins Eric to talk Google Adwords and getting exposure for your business by the click! 

Atlanta has an amazing ecosystem that fosters entrepreneurship. But one area today's experts say we can improve on? Venture Capital. ATDC General Manager, Jen Bonnett and MiRus Founder, Dr. Jay Yadav share about their involvement with the startup community, including TiE Atlanta, and what we can do as a community to encourage new business and continue innovation! 

You’ve created a brand new, amazing product but no one will give you the time of day, much less listen to your sales pitch. So, how do you get this new product into retail stores? Go where your customers are! Bryant Looper, Senior Vice President of Sales with ReST did just that for their new tech mattress. In this episode, Bryant shares tips for generating buzz, getting exposure for new products and handling rapid growth.

“Potential is everywhere, opportunity is not.” Village Capital Co-Founder, Victoria Fram joins Eric from Nashville, TN at 3686 to discuss venture capital for the success of society. Victoria shares how each company Village Capital works with has a social or environmental mission at it’s core; plus, she provides tips for entrepreneurs preparing to take on an investment.

VeriStor’s Michael Stolarczyk joins Eric at the tech conference in South Carolina to talk data protection and resiliency. How long should businesses keep certain data on file and how will the “bring your own device” era affect that sensitive information? Michael shares how both large and small businesses can prepare now.

Former real estate attorney, Jason Sosnovsky details steps to creating a subscription based, revenue generating product. Jason shares how he followed his passion for writing and encouraging literacy and friendship among children to create Ben the Rooster, a pen pal for kids.

GrowthX and GrowthX Academy Co-Founder, Andrew Goldner joins Eric at the 3686 Conference in Nashville to talk making deals instead of breaking deals. Andrew shares how his time as a tech attorney inspired him to become a venture capitalist, seeking to help businesses grow and find value in their customers, not their products.

TiE CON SE moderators, Dr. Traci Carte and Sid Mookerju join Eric live at the pitch event, hosted by TiE Atlanta. The two cover topics in their specific areas of expertise: cybersecurity and finance. Dr. Carte highlights what’s happening in the world of data and tips for protecting against an attack while Sid shares insight for entrepreneurs seeking to attract outside investments.

The first three years of business can be the toughest. You hit infection points that can make or break you; you’re often running out of time and maybe even resources! In this episode, Eric and Brillar Media Co-Founder, Whitney Mendoza share lessons learned during the first three years of business and best practices for navigating the storm successfully.

RocketHealth Founder, Dr. Jeremy Corbett joins Eric at the 36|86 conference in Nashville,TN to talk better healthcare tech focused on populations. Dr. Corbett explains the benefits of going all in on your business and how failing small places you on the path to achieve big success.

A lot of products are more complex than we think! Luke Correale of Coffee Kind joins Eric live at the Dig South tech and entrepreneur conference to share how they seek to differentiate their product in a crowded market and provide the best ingredients to customers.

Sparkle a New You Owner and Wellness Coach, Jacynta Harb joins Eric to share of her journey past the breaking point, discovering her true passion, leaving behind the “safety” of her corporate job. In this episode, Jacynta also highlights practical steps entrepreneurs can take to get and stay healthy.

Mountain Man Ventures Founding Partner and Executive Director, Nick Smoot, joins Eric in Nashville for the 3686 conference to share why he focuses on finding treasures “in the woods” where most other venture capital firms never look. Nick reminds startups to focus on their weakness to achieve their dreams and that following your own voice is often what leads to that success.

Chris Oberste and Lewis Motion of WEAV3D, along with Kenneth Wright, creator of the Klean Collar join Eric, live from TiE Atlanta’s TiE CON SE event to share their journey through product creation and business growth. The teams detail how local programs like TiE Atlanta provide mentors to help them avoid the pitfalls that can often accompany entrepreneurship.

Author, comedian, and startup advisor, Paul Ollinger joins Eric on the show for some laughs and tough truths as the two discuss what happens after you exit a business. Many business owners have a particular “number” or vacation spot in mind when they see an exit, but what happens 3-6 months after? Paul reminds business owners to always have a plan in place.

Techstars Entrepreneur in Residence, Chris Heivly, joins Eric from the 36 | 86 conference in Nashville, TN to explain why it’s “never too early” to join an accelerator. Chris, a fellow Inc Magazine columnist, shares his story of co-founding Map Quest, becoming an investor and joining the Techstars team all while remembering that the possibilities are endless when you’re an entrepreneur.

Creating a product is hard. Creating a product in the crowded space of energy drinks is even harder! Keith Vest, President and COO of Sunshine Beverages, joins Eric live at Dig South in Charleston, SC to share how they’ve done just that, what makes their product stand out and why they’ve focused their marketing efforts to “win the South.”

Obtaining office space runs much deeper than a design or look. Businesses must take into consideration the distance both clients and employees will drive among other details. Bryant Cornett, President of DTSpade, joins Eric to offer tips for new businesses seeking commercial real estate space and shares his story of seeking something more in his own business. 

In this first series of interviews from the 36 | 86 tech and entrepreneur conference in Nashville, TN, Eric is joined by Pendo Founder and CEO, Todd Olson. Todd explains how many cloud-based solutions are created for users but user behavior is rarely studied. Pendo seeks to remedy this disconnect between product and user by capturing behavior and providing feedback for a valuable experience.

TYE High School Teams, Contained Freshness and QuickFlite join Eric at TiE Atlanta's TiE CON SE to share what they learned while creating businesses! After 10 months of hard work, including a pitch presentation at TiE CON SE, the students explain the idea creation process and working together as a team to get things done.

Cheryl Fields, Founder of Lifestyle Wealth Group, joins Eric to talk business, cash flow and retirement for entrepreneurs. It true: “You’ve gotta have money to build a business.” So, how can you make more? Cheryl discusses the difference between insurance loans vs bank loans, P & L statements vs cash flow and how to retire with the most money in pocket from your business (before you’re 59!).

Looking for that perfect, “off the beaten path” restaurant to try while traveling? In comes CurEat! Founder and CEO, Stephen Mangano joins Eric from Dig South in Charleston, SC to share how his background in hospitality and real estate inspired him to create the app and help people connect over great food, beyond the regular restaurant review.

Steve Miller, Alternative Career Coach with The Entrepreneur's Source joins Eric to discuss ways to ease into entrepreneurship or business ownership. Franchising can be a great path… and this doesn’t mean buying a restaurant! Steve reminds potential business owners that having a business coach can help them navigate through the process of finding the right business to match their entrepreneurial style and life needs.

Author and serial entrepreneur, Jim Beach joins Eric live at TiE Atlanta’s TiECON SE to share about the TYE Teams for Young Entrepreneurs and tips for moving from the corporate world to owning your own business. Jim reminds us that entrepreneurship isn't what most think it is; being an entrepreneur can be as easy or as hard as you make it!

"Making sure everyone's on the same page is essential to cybersecurity." Savage Security Co-Founder, Kyle Bubp joins Eric to share tips every small business can utilize to protect their information (and their customers’ information) from the threat of a cyber attack. Kyle explains how “more stuff” doesn’t necessarily mean you are more protected in the IoT and why businesses of all sizes should be on guard.

Josh Dorfman, Director of Entrepreneurship at Venture Asheville joins Eric from Dig South in Charleston, SC to discuss the components of a successful venture capital program and what sets successful startups apart from the rest.

Perhaps you’ve got a great business idea, but can’t think of the perfect name. Squadhelp Founder and CEO, Darpan Munjal joins Eric to walk us through the innovative crowdsourcing platform which allows companies to host competitions for their naming and branding projects. Squadhelp believes good ideas can come from anywhere… why constrain the creativity to one or two individuals when you can reach the world?

Tom Noonan and Chris Klaus began building businesses in Atlanta back in the “Internet days.” The two share how “hiring the person, not the resume” helped catapult them into “hockey stick growth.” During their interview at TiE Atlanta’s TiE CON SE, Tom and Chris provide the steps for seeking out and finding your best team members.

Craig Bilderback, Founder & CEO of InMotion Air, joins Eric on the show to talk pushing through struggles to reach success. Craig, a once “parallel entrepreneur,” shares about his experience in the Shark Tank, making the decision to pivot and move to Atlanta and how he achieves his ultimate dream of inspiring young entrepreneurs. 

Cokie Berenyi, Founder and CEO of Alphavest, joins Eric from Dig South in Charleston, SC to discuss the next generation of online investment management and the launch of her new book, “Perfect Day: An Entrepreneur’s Guide to Curing Lifestyle Deficit Disorder and Reclaiming Your Business, Your Relationships, and Your Life.”

Bernie Burgener, Executive Director of the Greenhouse Accelerator at Green Chamber of the South, joins Eric to talk about the program's objective and creating sustainable local jobs, either by advising and financing early-stage cleantech startups, or by supporting sustainability initiatives within existing companies.

Eric talks with TiE Atlanta President-elect, Dr. Paul Lopez, during this first installment of live interviews from TiE CON SE which took place in Atlanta, Georgia on April 29. Dr. Lopez explains why the best mentor/mentee relationships work and details how successful business owners can help the next generation of entrepreneurs.