The Claw Podcast | Pursuing Earned Media the Right Way (with Mickie Kennedy)

Earned media, it's a useful thing.

It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."

"It works like a referral in a way."

Useful - but resource-intensive, slow to build, and inherently unpredictable.

This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.

To connect with Eric, the host of the show, click HERE.

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