The Claw

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

To connect with Ben, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: LIGER_TheClawBenGuttmann_111223.mp3
Category:general -- posted at: 12:30pm EST

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_Emma_Donovan_AUDIO.mp3
Category:general -- posted at: 11:04am EST

Most organizations, whether they realize it are not, service organizations.

A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.

In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.

To connect with Patrick, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Direct download: The_Claw_with_Patrick_Quattlebaum.mp3
Category:general -- posted at: 10:00am EST

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